The Social Media Community is growing exponentially and doesn’t look like it is going to slow down anytime soon. As these communities grow in size the more difficult it will be for you or your brand to get noticed or discovered. Twitter allows its members to customize their profile backgrounds to give them their sense and style. There are some who would argue that a customized twitter profile background is nothing more than a glorified wallpaper: Reason being that measuring the usefulness of a custom Twitter background cannot be done using metrics such as measuring the Click-through rate (CTR).
Twitter profile background customizations should be viewed as prime real estate no different than billboard ad that is positioned on the side of the busiest highway. During a given week many people will pass that billboard each day on their way to and from work. There will a percentage of those people who will have that advertisement branded in their minds. When this happen, the billboard advertisement has served its purposed and those people affected are likely to buy that particular service or product. Your Twitter profile background can be thought of in the same light. The question you will have ask yourself, “Is one extra sale per month worth pimping up your twitter profile?” The simple answer is yes.
The advantages of customizing your Twitter background strongly outweigh any negatives. A custom profile background will enhance the look and feel of your brand and/or profile. The enhanced background will allow you to add more information about you or your brand that you could not otherwise fit into the 160 characters allowed in your Bio. Custom Twitter backgrounds will attract more visitors and impress your followers. Improving the look and feel of your profile on Twitter will bring more awareness to your brand and set you apart from the crowd. As a business trying to promote your brand, the last thing you want to do is to get left behind by your competition.
Going back to the metrics issue, there is a tool called ClickableNow that enables the hyperlinks on your customized Twitter background to become clickable. This service is offered by SHIFT communications and Whitley Media and it is free for everyone to use. You can read more about this service in an article found on Mashable, “ClickableNow: Add Links to Your Twitter Background“.
If you are going set yourself apart from the rest on Twitter, a key strategy is to get your profile background customized. Capturing the attention of a visitor will increase the possibility of them deciding to become a new follower. When your brand is branded in the mind of someone who comes across your twitter profile, the likelihood of them becoming a potential client or customer will increase. The cost of having your Twitter background customized is marginal at best compared to the ROI you will receive down the road. Don’t wait till it is too late, go and get your custom Twitter background today.
